This article was originally published on NisonCo and appears here with permission.
Everyone wants to increase their web traffic for a myriad of reasons, but you need to make sure you are aiming for the right goals. This is why choosing the right SEO keywords for your cannabis brand is vital. It doesn’t seem that hard, does it? In fact, cannabis SEO can be difficult to navigate, which is why working with an exceptional cannabis SEO agency like NisonCo PR is the best step you can take. In any case, let us help you with what you came here for today: how to identify the right cannabis SEO keywords for your brand.
Know your brand of cannabis
When it comes to finding keywords, you need to know your brand first. If you expect your audience to know your brand, you need to make sure that you understand them yourself. First, think about what your brand is about and what your goals are. Do you like classic cannabis products like bongs or do you like new wave products like Delta-8 THC? Knowing this is a great starting point that can help you and your SEO team identify the goals that need to be achieved.
If you are very familiar with your brand, you are more likely to know what your audience is looking for in terms of content, which can often dictate your SEO keywords direction. SEO keywords can’t do much if you can’t keep people engaged with your content. If your users are word-centric, saturate your keywords in long text format. However, if your brand is more visual, go beyond the written form. Immerse yourself in other types of media such as videos and pictures. Cannabis SEO can be implemented in other media like Youtube, so don’t be afraid to shoot clips about your products and add a brief description to help boost SEO. Ultimately, the SEO strategy must be a long-term investment. So think about what your customers will come back to each time they visit your website.
Search intent and cannabis SEO
Once you’ve built brand awareness, it’s time to start thinking about relevance. Brainstorm a list of questions people might be looking for that are relevant to your cannabis business. Think about your line of products if you have one. If not, think about your service offerings. What are your most popular products or service areas? Why do your customers come to you? Which products could use a boost in awareness? Set these key indicators to understand what products your customers are looking for or which you want to make them aware of. This is fundamental to your cannabis SEO strategy according to an idea called “search intent”. In essence, the search intent is the “why?” Why are people looking for solutions and how can these solutions lead them to find your products and services? There are five common types of search intent, each of which is critical to your overall SEO strategy:
1) Information intent
The information intent stays true to what it says. With this type of search intent, consumers are looking for information on a specific topic.
Navigational intent occurs when people want to navigate to something in particular. When they search for your brand, they are most likely going to type in your name. With this type of intent, it is imperative to keep the top results position for your own searchable name, but this is not that relevant when it comes to competitors.
3) & 4) Transactional Intent & Commercial Investigation
Technically, two types of search intent go hand in hand. Transactional intent focuses on finding something to buy, while commercial investigation focuses on customers’ preliminary research on the product to buy. As a cannabis product or service, this is something you will surely be looking for! A high SEO score not only increases visibility, but can also increase consumer confidence in your services.
5) Local queries
Similar to informational intent, local queries are pretty self-explanatory; however, they are still very necessary. Your local community is one of your primary levels of support, so make sure you rank locally so customers in your area will come to shop.
Location is key
Aside from search intent, knowing where to place those selected keywords and phrases is fundamental to best serving your business and getting the most out of your cannabis SEO. Different resources have different uses for keywords. For example, you wouldn’t use a vaporizer keyword on a hookah-related product page. Location is critical to your cannabis SEO strategy.
Location is also important in many ways. For example, certain keywords are pay-to-play. It can be worth paying for ad space on Google instead of ranking organically. Your keyword placement is also critical to where they appear on your web pages. When you have your list of keywords, visit your web pages again with your cannabis SEO agency and think about how to recreate headings and meta tags to further promote your brand on your website and on Google.
In addition, keywords related to your target audience will be vying for rank even if it is not necessarily a product or service that you offer. For example, if you are a cannabis SEO brand, you will discover keywords that allow you to rank for phrases like cannabis marketing company or cannabis SEO. Regardless of how you go about this, make sure it is as relevant as possible.
Research your brand and competitors
When it comes to being strategic within our brands, there are certain things we just don’t know. We can’t be sure what we think of our brand or how people will recognize us. That is why we have to do our own research. What are people saying about your brand? How are they looking for you If you ever need a quick review, search Google for your brand. Related keywords are displayed at the bottom of the page, which will give you an idea of what your target audience is looking for. These can help you expand your scope and develop a key strategy for effective keyword research. This can also help you understand who your competitors are and allow you to develop a strategy for refining your keywords to take on your brand’s competitors. For example, some companies prefer to look for ways to rank for top competitors’ keywords.
Make your cannabis keywords relevant
Similar to the concept of brand relevance, you need to make sure that your desired cannabis keywords are trending. If you stay ahead of the curve and choose keywords that are seeing an increase in searches, your performance will have an immediate positive impact on your performance. Keep an eye on keyword relevance by knowing what is happening in your industry and what predictions are being made for the future. You can also check keywords to make sure they are relevant to your brand and industry by using Google Trends. Google Trends keeps track of who is looking for what and where. Perhaps the keyword you are ranking for is relevant to your particular region, but if it isn’t, Google Trends can let you know and keep you in the game.
Let’s narrow down those SEO keywords for cannabis
When it comes time to choose your cannabis SEO keywords, be sure to work with SEO specialists to choose keywords that will color your brand. You want your brand to stand out from consumers who search the internet for products and services just like yours. The best way to do this is to choose relevant, eye-catching keywords – but avoid choosing keywords that cannot be ranked. For example, everyone wants to be number one when it comes to searching for “cannabis,” but that’s not specific enough for your brand. Look out for the long-tail keywords. According to MOZ, long-tail keywords should never be underestimated. These are typically less searched keywords, but they are more specific and suitable for your audience.
If you’re a company like Lifted Made you want to be at the forefront on keywords related to products like Delta-8 THC, but if you’re a company that focuses on selling top-notch smart products you want dab rigs like Dr. Dabber, you want to rank for these keywords instead. Research tools like SEMRush or Ubersuggest can be incredibly useful for these reasons. They can help you learn more about what keywords are enabling people to find your brand, and they can be useful as organizational tools. Of course, if you need ideas on where to start your keyword search, check out our blog on SEO Keywords for Smoke and Vape Shops.
No matter how you choose to advance your keyword research, partnering with a team of cannabis SEO experts who love their job will make your life a lot easier and take your brand to the next level.